What's is swot and pest?
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SWOT and PEST are strategic analysis tools used to assess the internal and external environment of an organization or business. SWOT Analysis: SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This tool helps organizations evaluate their current position and make informed decisions. 1. Strengths: Internal factors that give the organization an advantage, such as strong brand, skilled workforce, or unique technology. 2. Weaknesses: Internal factors that put the organization at a disadvantage compared to competitors, such as limited resources or inefficient processes. 3. Opportunities: External factors that the organization can use to its advantage, such as new market trends or regulatory changes. 4. Threats: External factors that could pose challenges to the organization, such as intense competition or economic shifts. PEST Analysis: PEST stands for Political, Economic, Social, and Technological. This tool analyzes the broader factors that can imp...